SUP 2017 Trend Report

Newcomers to the European market, the Americans from the brand Hala place the bar pretty high with a carbon construction that will hit the shops this season: 'Basically, you get the same sensations and performance as a hardboard but with all the freedoms of an inflatable board, portable and ready to travel," summarises Brand Manager Jen Howland. 'Inflatable SUPS are normally limited to certain activities. Hala wants to overcome these limitations whether it be on the river or surfing in the ocean.'

Article published in Boardsport Source.